Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

This program gives students practical techniques—from pop-ups, guerrilla marketing, national programming, and partnerships to talent procurement, budgeting, mood boards, and brand ambassadors—to apply ...

in any business is to build the brand name ... Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.