In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience.

Our curriculum includes courses in branding, promotion, supply chain management ... Senior marketing majors have the opportunity to finish off their undergraduate education as part of the Marketing ...

Mindshare KSA’s Darine Elkaissi details how the media and marketing industries in KSA are gearing up for a transformative ...

Marketers will need to make obvious shifts in promotional spending, and some not as obvious ones ... helping organizations shape their marketing strategies and tell compelling brand stories.

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, today announced the promotion of Philippa Newman to Chief Brand and Product Officer ...