The segmentation methods of yesteryear (demographic, geographic, and psychographic) created a language about customers that was rooted in brand value—not personal value. Those rational and logical ...

Therein lies the evolution of social. Though different ways to approach segmentation exist, this post will focus on three levels of dissection from which a brand can gain huge insight in researching a ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

a fundamental problem remains: how to create a single segmentation that can work across all organisational functions – brand, comms, NPD and CRM. We’re long-term subscribers to WARC and it’s a tool we ...

The promotional packaging market is experiencing rapid growth as brands focus on sustainability, digital engagement, and ...

A seamless digital experience can make or break a brand, according to – Samantha McClure, director of marketing at Cro ...

Digital Silk, a top digital agency, empowers New York businesses to elevate their brand experiences through innovative ...

PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ...

Tag Heuer is determined to continue to lead on several fronts in the watchmaking arena, including in developments in the field of ultra-fast mechanical chronographs; an innovative tourbillon watch ...

The period from 2024 to 2029 presents a promising growth phase for the Indian multi-brand car service market, with evolving consumer preferences, government regulations, and industry innovations ...

Available Across Nine European Countries With Reveal's expansion into Europe, those advertising in Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria can ...