Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

But it’s not easy. Branding is changing. The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...

A balanced content strategy helps you humanize your brand while showcasing your expertise, driving engagement, and building ...

Customers judge brands, as they do other people, on two fundamental dimensions: warmth and competence. Brand types relate differently to these two dimensions: Hedonic brands score high on the warmth ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

Pop-ups, combined with digital and traditional marketing like mailers or billboards, are becoming essential to holistic ...

Brands can use the insights gained from these engagements to refine their overall customer service strategy and tailor their communication to match consumer preferences. Bridge social and search.

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...