Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

The main aim of market segmentation is to divide mass markets. Businesses do this to target the right products at the right people, to satisfy customer needs, and to increase sales and profits.

Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group ...

Vietnam's banking sector is undergoing clear segmentation, with a widening gap between institutions and a declining industry-wide willingness to pay a premium.