Prep is now a play on the past and future at once, where nostalgia and novelty coexist to make the ultimate style statement ... they look uber-preppy in the best way under a cream cable knit ...

A look back at my Who What Wear stories will tell you that not only do I have a penchant for British fashion ... latest styles that lean preppy but with an edgy, fashion-forward touch.

Preppy is a catalogue of classics that work ... The Japanese are masters at subverting British style with asymmetry, volume ...

The preppy bob takes confidence, real or fake, as you can’t hide behind styling options and you’re very limited in being able to put it up in a ponytail. 'It works well with an oval, heart or square ...

New Look have clearly been following popular BBC programme The Traitors, and loving the cosy chic looks worn by fan favourite ...