Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Balayage is the easiest way to breathe life into flat brown hair, and when paired with honey-toned money pieces (those ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You’ve probably seen people getting their color analysis done in South Korea on TikTok. The beauty trend — where a ...

Like so many, my rollercoaster of a hair journey began in my teens: When I was 15, I took box dye and attempted to give ...

To recreate her warm caramel honey brown hair color, he says to ask for “a warm, rich honey brown with golden caramel highlights throughout. The highlights should be concentrated around the face ...

It’s officially spring: the weather is warming up, flowers are blooming and we’re swapping out sweaters for sundresses. But ...

Bronde is the perfect entryway to a new hair color. "It’s all about thoughtful highlights and lowlights ... but it appears ...

The buttery blonde is the trend that's taking the hair color world by storm in 2025. This soft and warm shade is perfect for ...

Caramel hair is Eva Mendes’ signature, and for good reason—the warmth of the color makes her olive skin tone appear even more naturally radiant. Subtle caramel highlights are strategically placed to ...