Bruno Sammartino holds the record for the longest WWE Championship reign in history at 2,803 days. On May 17, 1963, Sammartino defeated Buddy Rogers for the title — then known as the WWWF ...

Before Bruno Sammartino started his nearly eight-year World Wide Wrestling Federation Championship reign in 1963, Buddy Rogers had held the title for a few weeks. Vince McMahon Sr. commissioned a ...