Building brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

TVS Motor’s association with Star Sports as a broadcasting partner for Tata IPL is about tapping into the synergies of cricket and its product portfolio to create lasting brand memories. The brand’s ...

In today’s increasingly globalised and hyper-competitive marketplace, it’s difficult to overstate the importance of a strong brand. Source: © MKM Digital ...

Summarises knowledge and offers guidance and reading on brand equity, a measure that sometimes relates to financial value but more commonly reflects a consumer view of a brand. Building brand equity ...

Bloombox will offer selected startups branding support covering purpose clarity, brand positioning, identity, and storytelling, without upfront fees.

Summarises knowledge and offers guidance and reading on brand equity, a measure that sometimes relates to financial value but more commonly reflects a consumer view of a brand. Building brand equity ...

Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

However, in today’s hyper-targeted, always-on market, there is increasing pressure on marketers to prioritize immediate short-term sales results over longer-term brand-building strategies.