Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of ...

A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly ...

Put your advertising and marketing skills and experience to good use by starting an advertising agency focused on assisting small business owners to create knockout advertising campaigns that get ...

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...

The idea to try influencer marketing came out of a ... (and expensive), a lot of small-business owners are looking to nondigital forms of advertising like direct mail, billboards, and posters ...

A local business owner marvels at the rise of a global brand like Coca-Cola and thinks, “They’ve made it. They don’t need marketing anymore or even bother with social media.” But here’s the twist, ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...