Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Put your advertising and marketing skills and experience to good use by starting an advertising agency focused on assisting small business owners to create knockout advertising campaigns that get ...

The company, which moved from Fountain Square to the Lockerbie Square Historic District last year, said it would be wrapping ...

A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly ...

The idea to try influencer marketing came out of a ... (and expensive), a lot of small-business owners are looking to nondigital forms of advertising like direct mail, billboards, and posters ...

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Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting products. Drawing from economics, psychology, sociology, and finance, ...

Led by Micah “Prestige” Blehm, Prestige Advertising and Auto Marketing Management are redefining digital marketing through ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Longtime co-leaders of a Watertown advertising firm, Donna Latson Gittens and Judi Haber, began thinking recently about the future of More Advertising. After 28 years in business, it was time to sell.