“A Business Proposal,” a modern Korean romance, has also been well-received in North America, leading to a positive feedback loop where fans of the drama adaptation seek out the original webtoon.

"I am pleased to announce our strategic business alliance with Foom, marking BloomZ's entry into the rapidly growing webtoon industry," said BloomZ CEO Kazusa Aranami. "With the increasing demand ...

Kakao has already seen success with webtoons such as “Itaewon Class”, “The Ideal Relationship”, and “A Business Proposal” which were turned into dramas in Taiwan, Thailand, and Hong Kong.