Dive into a world of chocolatey fun at Cadbury World! You'll learn how your favourite confectionery is made, doodle with chocolate and sample a delicious pot of warm melted Cadbury Dairy Milk.

Everyone who has admired the genius of the Cadbury ‘Gorilla’ (or was just perplexed by its success) will want to read this paper in order to understand the wider strategy and the genuine business ...