Following its win of the performance marketing mandate for Careem, the region’s leading multi-service platform, Digidarts has expanded into the Middle East market. The Gurugram-headquartered ...

This is the promise of affiliate marketing, a strategy transforming how businesses ... The rise of platforms such as Souq.com and Careem marked a turning point, building consumer trust in online ...

The potential acquisition of Careem comes just ahead of Uber’s highly-anticipated initial public offering, which is likely to be one of the New York Stock Exchange’s biggest-ever listings when ...