He notes that the study looked only at ads through 2017. He points to a 2024 study showing children's exposure to cereal ads on TV programming aimed at kids has dropped dramatically. "Companies ...

In a statement to NPR, they note that the study only looked at ads through 2017. They point to a 2024 study showing children's exposure to cereal ads on TV has dropped dramatically. The author of ...

"Cereal companies do have healthy products ... They also looked at Nielsen ratings data, which closely monitored all the ads that people in a household saw — both children and adults.