But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. The Air Jordan 1 swapped the standard white upper for a black one, which violated the NBA's uniform policy ...

Air Jordans are some of the world's most beloved and sought-after lifestyle shoes. That said, we only sometimes consider the actual reasons for why Air Jordans are so popular beyond the hype ...

Nike this week announced a series of executive changes designed to underscore the company's "commitment to product innovation" just as more analysts start to question the company's "stale" product ...