Christmas, the #1 calendar event for sparkling drinks and Christmas meals, Coca-Cola's biggest driver of growth. While we aimed to increase volume share YOY, we had a problem no one in the world faced ...

Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

The drinks brand has debuted a new design toolkit developed by JKR for festive campaign work, featuring a new typeface by Brody Associates “Coca-Cola and Christmas are synonymous,” says Kristie ...

Watch it for yourself below: So far, so similar. However eagle-eyed fans of the Coca-Cola Christmas adverts (who are you people?) are up in arms on social media, because the soft drink company ...

In recent years, John Lewis’ powerful Christmas adverts have been known to reduce adults to tears and have become – much like the classic Coca Cola advert – a seasonal milestone, something ...

“It’s not just about likes and shares – we’re talking real-world moments, amplified.” Personalisation in different forms has been a focus for Coca-Cola over recent years. For example, during its 2024 ...