Water bottle brand Cirkul is giving away 100,000 of its products as part of its Super Bowl campaign. Its commercial depicted actor Adam Devine using artificial intelligence to accidentally order ...

Cirkul's co-founder discusses the startup's growth, Super Bowl ad success and commitment to innovation on the Florida Business Minds podcast.

She saw it on TikTok. Videos of people trying Cirkul’s innovative water bottle and its wide assortment of accompanying flavor cartridges have racked up millions of views on the social platform.

Since this bottle has multiple parts — including the flavor cartridge, mouthpiece, and reservoir — there are many places for ...