In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

A new ad war between cola giants has brought back ... its strategy in the market after acquiring a 40% stake in Coca-Cola ...

Water is life. It fuels agriculture, sustains livelihoods, and empowers communities. Ensuring sustainable water access is key ...

The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

when Pepsi had launched its ad campaign titled 'Nothing Official About It'. PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly ...

Coca-Cola is the undisputed leader of the global ... Read more on Latest Business News on India.com. Meet woman, who rejected Rs 70000000000 offer by Ratan Tata, earned Rs 2300 crore in a year ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...