Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous “Holidays are ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

Coca-Cola Christmas advert viewers have been left furious and issuing the same complaint - as Santa is replaced in a huge change for 2024. The Coca-Cola advert has left viewers fuming this year ...

2022. REUTERS/Arnd Wiegmann With the FIFA World Cup coming up in a short 87 days, Coca-Cola is sponsoring a trophy tour beginning at the home of FIFA in Zurich, Switzerland. The tour will visit ...