This is according to a WARC Data analysis of company reports. Coca-Cola cut its advertising costs by 35% to just $2.8bn in 2020, the lowest level since 2007. In contrast, PepsiCo maintained budgets, ...

In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...

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Coca-Cola is one of the most prominent brands incorporating AI into its advertising. The company’s AI remake of its iconic “The Holidays are Coming” ad showcased technological advancements ...

Vanilla and Cherry Vanilla — the last of which debuted in 2020. In a statement shared with the Associated Press in February, Shakir Moin, the chief of marketing for Coca-Cola North America ...

Coca-Cola is planning a wider rollout for a successful virtual reality headset ... VR/AR will become significant advertising vehicles as installed bases grow to tens and eventually hundreds of ...

This was in exchange for speaking about The Coca-Cola Company's Content 2020 manifesto that sets out the creative mandates we have developed in response to our "Liquid and Linked" marketing agenda.