Coca-Cola aimed to engage and inspire Gen Z by launching the Y3000 flavour, a futuristic product that combines human creativity with artificial intelligence, in a bid to drive consumption and build ...

Now though, it has launched Coca-Cola Creations, a series of limited-edition themed products and collaborations. The first to hit the market is Coca-Cola Starlight (or Intergalactic in the UK ...

The company’s 2022 Coca-Cola Creations initiative saw a series of limited-edition flavours, including coconut, strawberry, ...

It comes as the latest drop from Coca-Cola Creations. Both brands are leaning heavily into the "Besties" theme. In an official statement, Oana Vlad, Coca-Cola Company's Global Vice President of ...

But there are also new elements. For instance, Coca-Cola Creations is described as “a global innovation platform that takes our iconic brand and lends it to new expressions, driven by collaboration, ...