Since Coca-Cola's own history of its logo through ... Except, in order to create the effect, the agency had to edit the logo so that the tail curled upwards. If such edit was needed, the original ...

The company standardized the logo in 1923 and ... Before utilizing networking effects became a standard practice, Coca-Cola used a similar approach to scale across the US and then throughout ...

Its logo uses a timeless font ... Before utilizing networking effects became a standard practice, Coca-Cola used a similar approach to scale across the US and then throughout the world.