The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Personalisation in different forms has been a focus for Coca-Cola over recent years. For example ... also released personalised cans for the Diet Coke brand in the UK through its ‘Diet Coke Break’ ...

When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with ... to imagine many young people going through the effort of scanning a QR ...