The next time you grab a bottle of Coca-Cola, you may notice that it says "Recycle Me Again." This is more than just branding — it's an indicator of something that could prevent tens of millions ...

This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...

Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design Campaign Features Iconic Celebrities, Elvis Presley, Marilyn Monroe and Ray Charles A design so distinctive that it ...

Coca-Cola commissioned the bottle design as a piece of defensive marketing ... it's a system of small companies," Butler writes. "And this pattern helps it scale new products, new communications ...