The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...

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With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

Share a Coke' embodies Coca-Cola's belief in the 'Real Magic' that happens when people come together and celebrate human connections, one personalized Coca-Cola can at a time. Gavin is the current ...

“The iconic Share a Coke is back and supercharged at a global level, celebrating the pure magic that happens when people connect,” Islam ElDessouky, Global VP, Creative at Coca ...

The results of those experiments, at least in the marketing media bubble, have been mixed, from the successes of its “Create Real Magic” platform to the contentious response to last year’s Christmas ...