Coca-Cola today (Feb. 10) launched a new campaign, “We All Scream for Orange Cream,” in support of its new Orange Cream flavor, per details shared with Marketing Dive. A 30-second spot, set to Mariah ...

The drinks brand has debuted a new design toolkit developed by JKR for festive campaign work, featuring a new typeface by Brody Associates “Coca-Cola and Christmas are synonymous,” says Kristie ...

2018 saw the biggest show on earth – the FIFA World Cup – come back from a four-year hiatus to enthrall the world. And the World Cup remains a special occasion for Coca-Cola as the world’s most iconic ...

Coca-Cola encouraged consumers to generate digital artwork. Agency: Bain and Company The campaign: Coca-Cola has heavily leaned into AI for its recent marketing. In 2023, the beverage giant ...