The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...

The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...

While Coca-Cola’s ‘Half Time’ campaign is a global initiative that was prominently showcased during the India-Pakistan match ...

The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

After Coca-Cola launched its 'Halftime' campaign for the ICC Champions Trophy, Pepsi fired back with a witty response. The ...

Carbonated beverage behemoths Coca-Cola (KO) and PepsiCo (PEP) have been battling for worldwide soda supremacy for over a century. While much ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly ...

In a move that's sure to make waves in the beverage industry, India's Ministry of Environment, Forest and Climate Change has ...

Blackpool’s Pleasure Beach Resort has announced its partnership with beverage giant Coca-Cola – in a move that will revamp ...