Demand is growing to such an extent that even the mainstream brand Colgate has just launched its own variety. But who are these toothpastes aimed at? And do they really work? Makers of the natural ...

There's a toothbrush, Colgate Total toothbrush, that was launched in the fall that is delivering solid growth, and we think that's going to show up again in the toothpaste and in the mouth rinse ...