To test what the participants were seeing, the team asked them to match the colour they perceived with examples of light of a single wavelength. There was no match — the olo colour seemed to be ...

Subjects find that they must desaturate olo by adding white light before they can achieve a colour match with the closest monochromatic light, which lies on the boundary of the gamut, unequivocal ...

“Subjects find that they must desaturate olo by adding white light before they can achieve a colour match with the closest monochromatic light, which lies on the boundary of the gamut ...