A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies A mission statement defines what an organization ...

Here’s the strategy. He’s Spent Over 40 Years at Patagonia. Here Are His Tips for Growing a Company and a Social Mission at the Same Time Vincent Stanley, Patagonia’s director of philosophy ...

Compelling mission statements do not use lingo ... Ask people if they know the mission of the company and if they don’t, don’t shame them, train them. Over time, people will easily be able ...

Starbucks new mission, unveiled in these first days, is a return to its roots, a renewed focus on the essence of what the brand stands for ...

The new mission statement comes amid turmoil in the newsroom ... resulted in widespread dissatisfaction with Will Lewis, the company’s chief executive. On Wednesday, more than 400 employees ...