Baijiu's ubiquity within the country and among the Chinese diaspora has placed it among the world's bestselling spirits, with the top brand - Kweichow Moutai - charging more than US$5,700 for its ...

For the first two years, his team had to spend a lot of money on marketing because in bars and mainstream restaurants outside of China, there was not much awareness of baijiu. They also tried to ...

BEIJING, Feb. 5, 2025 /CNW/ -- China's leading baijiu maker Wuliangye sent its Spring Festival greetings to the world through a 3D advertisement released on January 27 at the Times Square ...

BEIJING, Feb. 5, 2025 /PRNewswire/ -- China's leading baijiu maker Wuliangye sent its Spring Festival greetings to the world through a 3D advertisement released on January 27 at the Times Square, New ...

Trivia time: What's the most consumed spirit worldwide? If you guessed vodka, rum, or gin, give it another shot—it’s baijiu, China’s favorite liquor. A lifetime of visiting the country of my ...

BEIJING--A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whisky in place of the traditional “baijiu” liquor used to toast festive occasions.