Concept testing in marketing is the investigation of potential consumers' reactions to a proposed product or service before introducing the product or service to market. As businesses and ...

Testing on a target market segment employed to evaluate advertising theme concepts. The testing results can determine the most appropriate brand concepts, appeals and positioning strategy concepts.

The first of a new generation of Jaguar electric cars has been spied testing in the northern hemisphere winter ahead of a ...

The goals of these tests are to calibrate predictions with measured strain data and learn how to test novel aircraft structures such as the TTBW concept. NASA's Advanced Air Transport Technology ...