Curata finds that "enlightened" marketers use a content marketing mix that consists of 25% curated content in addition to content they themselves create (65%) and content they syndicate (10%). Content ...

The best content marketing tools help you clearly communicate ... Sprinkle some employee advocacy features into the mix, allowing your staff to share your posts on their own social network ...

it's no secret that video has become a more and more significant piece of the content marketing mix. By the year 2020 video will account for 82% of all consumer Internet traffic, according to Cisco, ...

Matthew Lieberman is the CMO at PwC U.S. and an innovative executive at the crossroads of marketing, media and technology. As marketers, we know what buyers want: incredibly appealing content ...

Marketing makes use of the "marketing mix," also known as the four Ps—product ... including attracting customers via email, content marketing, search platforms, social media, and more.

Founder-led marketing can be your game-changer. Want to implement this in your business? Start by documenting your daily ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

But, if your marketing goal is to capture attention and build brand awareness, then: To create short-form content from existing ... it delivers a mix of bizarre stories, over-the-top conspiracy ...

Christina Darling, Managing Director of Prime Mix Marketing Ltd, shared her excitement about the launch: “We’re thrilled to ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...