On Thursday morning, Converse unveiled Oklahoma City Thunder guard Shai Gilgeous-Alexander's signature logo, a design crafted from conception through execution under his creative direction.

The Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeous-Alexander, who ...

NBA fans were treated to a potential NBA Finals preview and a new rivalry on Wednesday night. The Oklahoma City Thunder picked up a road win against the Boston Celtics 118-112. Shai Gilgeous ...

As divisive as the style might be, it seems as if every brand wants to participate in the sneaker-loafer trend. After brands like New Balance and HOKA have explored the interesting silhouette, ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant ...