Do we spot a bit of a rivalry brewing between Converse and New Balance? Here's the 411. On Wednesday night, shortly after the Oklahoma City Thunder's big win over the Boston Celtics, the Shai Gilgeous ...

Converse, the Boston-based brand ... something familiar Wednesday evening. Though the Thunder players were wearing their combination of white, blue and orange, it was as if the Celtics were ...

After keeping things close to the vest, the artist known as Shai Gilgeous-Alexander has unveiled his most precious project yet. Converse and Gilgeous-Alexander delivered Thursday night their first ...

Converse and Gilgeous-Alexander delivered Thursday night their first official look at The Shai 001, the Thunder star's first signature shoe, which he’ll debut during NBA All-Star weekend in San ...

The Oklahoma City Thunder edged out the Boston Celtics 118 ... In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander already ... and highly-anticipated first signature basketball shoe with Converse. The Converse SHAI 001 blends performance with style in a ...

Like projecting his own Batman signal, Converse took advantage of his logo after the Thunder beat the Celtics on national TV. The Thunder beat the Celtics twice this regular season. Considering ...

In partnership with Converse, the shoe brand he is signed ... especially if he can win an MVP and take the Thunder to the NBA Finals. But it's these little marketing campaigns along the way ...