More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts ...

Use the Instant Banner Generator to create custom, visually compelling banners for your ad campaigns. Click the “IAB display formats” tab. Select your preferred banner ad size. You can select ...

Instacart (CART) announced a suite of new AI-powered automation tools designed to drive ad campaign performance and help brands of all sizes ...

One of the most popular applications of gen AI is the ability to create images, visuals, and copy that appear on ads seen by millions of consumers. And while many ad agencies may fear gen AI's ...