Cricut's response is the new Maker 4, and its sole improvement is faster cutting for everything that isn't made by Cricut for the same price as its predecessor.

Cricut's budget-friendly cutting machine makes it much easier to create more cool stuff at an even better price.

Starting February 28, Cricut Explore 4 and Cricut Maker 4 will be available for purchase in the U.S. and Canada on Cricut.com and Michaels in two new colors ... Smart Iron-on™, Transfer Tape ...