the manager of the company that makes Cristal champagne, made an unsavory comment about his brand's clientele. "What can we do?" Rouzaud replied when a reporter from the Economist asked his ...

And instead of rapping about Cristal, he put his money where is mouth was, he ended up investing in, and eventually taking over French champagne brand called Armand de Brignac, AKA Ace of Spades.