Cupcake trends may come and go, but a truly wonderful chocolate cupcake recipe never goes out of style. And trust us: This is going to be one of the best cupcake recipes in your dessert arsenal.

This delicious Halloween cupcake recipe with its easy cream cheese icing is easy to whip up and makes a spooky treat. Preheat the oven to 180C/350F/Gas 4. Line a muffin tray with 9 paper cases.

An easy chocolate cupcake recipe that's quick to prepare for birthdays, parties and bake sales. For this recipe you will need 2 x 12-hole muffin tins and 18 muffin cases. Preheat the oven to 180C ...

Mayo, Anthony, and Heather Beckham. "Recipe for Success: Growth and Evolution at Cafe Cupcake (Brief Case)." Harvard Business School Teaching Note 919-510, October 2018.