Today, in our data-driven world, businesses would like to know more about their customers and keep them longer. Cohort ...

Customer touch-point analysis is akin to taking a really honest look in the organizational mirror ... delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Include such things as target market, price, size, method of distribution, and extent of customer service for a product. For a service, list prospective buyers, where the service is available ...

ChatGPT is a valuable tool in the digital marketing arsenal; however, just like other Artificial Intelligence applications, is not infallible ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...