NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

Today, in our data-driven world, businesses would like to know more about their customers and keep them longer. Cohort ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Customer touch-point analysis is akin to taking a really honest look in the ... MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

The exploration of AI in marketing highlights its transformative potential to combine human creativity with machine precision ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

ChatGPT is a valuable tool in the digital marketing arsenal; however, just like other Artificial Intelligence applications, is not infallible ...