Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

The world is constantly evolving with data, and with it, the data-driven advertising landscape’s success is no longer defined ...

Are you struggling to stand out in the digital world? A digital marketing expert plays a crucial role. This blog will guide you through their responsibilities and the skills they need. Keep reading ...

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the ...

Already, he said, he has observed companies embracing a lot of the marketing technology that’s needed to begin the organisational transformations that will allow them to deliver a good customer ...

That's when persuasive marketing techniques can really drive customer behavior ... since it can analyze vast amounts of data and discover trends that might otherwise go unnoticed. That analysis should ...

Qualtrics positioned highest for Ability to Execute and furthest for Completeness of Vision in the Gartner Magic Quadrant for Voice of the Customer Platforms PROVO, Utah and SEATTLE, April 22, 2025 ...

bringing his deep expertise in AI-powered marketing, customer experience, product strategy, and digital transformation to the fore. Advt Sharma’s career includes significant executive roles at ...

InvestingPro analysis indicates the ... well-positioned to displace legacy marketing solutions, particularly as businesses seek more agile and data-driven customer engagement tools.