AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Customer acquisition might be the backbone of business growth, but customer retention is what sustains long-term success. In a competitive market where customers have endless options, reducing ...

and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role in personalized engagement ...

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn’t happen overnight. However, with a strategic customer engagement plan, brands can leverage each ...

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has secured its latest strategic partnership ...

Businesses are doubling down on AI investments, recognizing AI’s ability to revolutionize customer engagement and service delivery. With 44 percent of organizations planning to increase their AI ...

In this interview, Julie Barlow, key account executive at Infobip, unpacks how local logistics companies can stay competitive ...

The report shows that the BFSI sector in India and APAC leads in engagement, with a 33.56% open rate and a 7.28% ...

Platform-Specific Strategies ... capturing leads and enhancing customer interaction. Establishing measurable KPIs—such as engagement rates, click-through rates and conversion rates—helps ...

Study reveals Aussie's don't care what brand of butter they buy. Clearly nation's stubborn grandmothers not questioned.

EngageLab showcased its AI-driven segmentation and analytics tools, which unify customer data, uncover actionable insights, and enable highly targeted engagement strategies. A Global Consumer ...

The report analysed data from 850 brands and over 400 billion messages, highlighting significant trends shaping user ...