AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Customer acquisition might be the backbone of business growth, but customer retention is what sustains long-term success. In a competitive market where customers have endless options, reducing ...

EngageLab, a global leader in AI-powered omnichannel customer engagement solutions, proudly participated in the inaugural GITEX Asia 2025, held in Singapore from April 23-25. As Asia's largest and ...

To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has secured its latest strategic partnership ...

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn’t happen overnight. However, with a strategic customer engagement plan, brands can leverage each ...

The report shows that the BFSI sector in India and APAC leads in engagement, with a 33.56% open rate and a 7.28% ...

The report analysed data from 850 brands and over 400 billion messages, highlighting significant trends shaping user ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Study reveals Aussie's don't care what brand of butter they buy. Clearly nation's stubborn grandmothers not questioned.

Businesses from across Yorkshire can now benefit from a new initiative designed to supercharge their social media presence, ...

EngageLab showcased its AI-driven segmentation and analytics tools, which unify customer data, uncover actionable insights, and enable highly targeted engagement strategies. A Global Consumer ...