Or are you using accurate data to map where they are, where they're headed, and what hazards they need to avoid? Marketing technology makes it possible to map the customer journey in far more detail ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

The dotted line in the illustration below represents overall customer sentiment ... to ensure the actions are carried out.