In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

As we reach a time of peak e-commerce, it’s more important than ever for retailers to understand their customers and the journeys that each one is on, and ...

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. pharmaphorum's Richard Staines spoke to her about how the ...

Project Slide Wow integrates with Adobe Customer Journey Analytics (CJA) to automatically generate PowerPoint slides populated with relevant data visualizations and speaker notes. This allows ...

The third resource that organizations need is a customer data platform where all customer data is centralized to create unified customer profiles from all of the touch points and interactions across ...

The type of experience also influences the best metric to use: Additionally, specific steps in the journey can be assessed using operational data rather than customer feedback. Mapping out the ...