In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Let me suggest four steps for synchronizing your brand marketing with the customer journey. 1. Create and maintain a panoramic customer view When ... Then you can create future marketing-mix ...

A successful marketing strategy starts with understanding the journey in detail. Mapping out each step of the journey—from a customer discovering your brand to becoming a loyal advocate—helps ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

When it comes to building an audience, these emerging trends and tried-and-true strategies should be a part of your playbook.

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

"Little things you're doing with AI build up into massive value," Matt insists. So, record how your marketing, sales, and customer success teams use AI across the journey in a cross-functional AI ...

The pharma customer journey is changing with every “like ... potential cost savings that can be redirected to improve marketing strategies and/or patient experiences Consolidate marketing ...

This article is part of a series of articles on marketing along the customer journey. Read more. Brands are on a voyage of discovery: they are focusing on journeys – their consumers' journeys. Many ...

Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight ...

Levi’s uses Cordial’s Edge AI technology to keep consumers in-the-know on upcoming product launches and drops by sending alerts via email marketing, push notifications and in-app messaging to shoppers ...