Set SMART goals with your customers to get a sense of their objectives and make sure the goods or services you’re offering ...

From a live Erica to an AI-driven Erica THE Bank of America (BOA) introduced Erica in 2018 as an AI-powered virtual assistant ...

Many professional firms (at least among our study's 377 respondents) have too limited a view of what their CMOs' goals could and should be. Professional service firms (PSFs) are still marketing in ...

Customer satisfaction levels in the UK have plummeted to their lowest since 2010, despite heavy investments in experience ...

They have a roving brief from the board to examine whatever aspect of our business they feel appropriate to help deliver our overall customer service goals. The panel members all work with us ...

“The first step is to define your business goals and outline your top priorities ... test things out with an influencer-led campaign that is aimed at driving trial of your product or service. “If your ...

According to a 2025 commissioned study by Forrester Consulting on behalf of TransUnion®, 86% of decision-makers across a wide range of industries said that even as their outbound call volumes decrease ...

For service providers, budgeting isn’t just about keeping the lights on—it’s a strategic tool to drive growth and innovation.

The study found 86% of decision-makers across a wide range of industries agree the phone is the most important outbound channel for meeting customer service goals and increasing revenues.