Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising. Earnhardt announced on social media Friday that he has secured the right to use a stylized version of No.

Dale Earnhardt Jr. stated Friday that JR Motorsports will use the stylized 8 he made famous when he raced at Dale Earnhardt Inc. after a trademark dispute with Baltimore Ravens quarterback Lamar ...

Dale Earnhardt ... deals from Coca-Cola to Wheaties, and appearing on daytime TV and late-night talk shows. "From one ...